If you want to survive in the rapidly changing market and competitive conditions, and take part in the consumer’s life; The investments you make in your brands are very important. Otherwise, unfortunately, you will either disappear or you will not be able to get your investment back. Wasting your effort and money in this way is a painful consequence. Creating successful brands and making your success sustainable; In order to adapt to changing market and competitive conditions and to gain advantage, you must follow and know your brand’s strategic management processes very well.
Strategic Brand Consultant, which we define as Brand Consultant; It covers processes such as looking at the position of your products or services in the market, conducting market analysis and brand studies, and increasing your brand value after your institutional assessment.
What is Strategic Brand Consulting and How Is It Done?
While the brand consultant keeps the pulse of the consumer and the market; Analyze expectations and preferences. It establishes a relationship between the brand and the consumer with the strategic decisions it takes; ensures that the brand’s message reaches the consumer fully.
Just as our dressing style, speaking style and temperament determine our image; The same is true for brands. In the process of creating a brand, every detail, from the positioning of the brand to the language to be spoken, is carefully considered and affects the entire corporate identity of this brand. Details such as the analysis of the target audience and the story of the brand are very effective factors in creating the most accurate identity during the brand consultancy process. Brand consultancy is not a one-time service. While giving brand consultancy to customers, great importance should be given to its continuity. Sensitivity to be given while creating brand identity; It should also be given for the sustainability of identity; It should be continued for the digital path and social media strategies to be created for the brand. Because continuity and consistency are essential for a brand image to be formed. From the first step taken with this awareness, all communication processes of the brand should be touched and work should be done for the most accurate brand positioning.
After making general analysis about target audience and market; new trends and fluctuations should also be taken into account; The best route for the brand should be determined, and the positive interaction created by continuous follow-up and work should be maintained. Strategic brand consultancy is a process that can only be successful in this way.